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Before Rey can submit a build to the App Store, you need an app record in App Store Connect. This record is your app’s listing — name, subtitle, screenshots, description, and pricing all live here. You only need to create it once, then Rey pushes new builds to it for every update.

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Prerequisites

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Register the app

1

Sign in to App Store Connect

Go to appstoreconnect.apple.com and sign in with the Apple ID that owns your developer account.
2

Open My Apps

From the dashboard, click My Apps.
3

Create a new app

Click the + button in the top left and select New App.
4

Fill in the app details

A dialog appears. Enter the following:
  • Platforms: Select iOS (and iPadOS if you support iPad).
  • Name: Your public App Store app name, up to 30 characters. Must be unique across the App Store.
  • Primary language: The default language for your listing.
  • Bundle ID: Choose the Bundle ID you registered earlier (e.g. com.reylabs.taskflow).
  • SKU: A private identifier for your reference — for example, taskflow-ios-2026. Users never see this. It only has to be unique within your account.
  • User Access: Choose Full Access unless you have a reason to restrict it.
5

Create the app record

Click Create. App Store Connect creates the app and takes you to its dashboard, where you can fill in listing details.
If the Bundle ID dropdown is empty, you haven’t registered a Bundle ID yet, or the identifier is scoped to a different team. Register one first, then reload App Store Connect.

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Fill in required listing details

Before submitting a build from Rey, App Store Connect requires these fields to be filled out. You can add them now or come back after uploading assets:
  • App icon — 1024×1024 px PNG with no transparency.
  • Screenshots — at least one screenshot per supported iPhone size (and iPad if applicable).
  • Description, keywords, promotional text, and support URL.
  • Category — primary and (optional) secondary category.
  • Age rating — answer Apple’s content questionnaire.
  • Pricing and Availability — free, paid, or subscription; choose which countries to launch in.
  • App Privacy — declare what data your app collects and how it’s used.
Rey validates all of the assets it manages (icon, screenshots, build) before submission. Anything you provide in App Store Connect — like descriptions and pricing — is your responsibility to review.

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Connect the app record to Rey

1

Open Publish settings in Rey

In the Rey editor, click Publish in the toolbar and select App Store as the target.
2

Enter your Bundle ID

Paste the same Bundle ID you used when creating the app record. Rey uses this to link builds to the correct App Store Connect listing.
3

Connect your Apple Developer account

Follow the prompt to authenticate with App Store Connect API credentials. This authorizes Rey to upload builds on your behalf. You only do this once per developer account.
4

Ship your first build

Click Publish to App Store. Rey builds and signs your app, then uploads it to the App Store Connect app record you just created. From here, submit it for review inside App Store Connect.

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Next steps