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Before you can publish to the App Store, you need an active Apple Developer Program membership. This is the account that owns your app listings, provisioning profiles, and App Store Connect access. Enrollment costs $99 USD per year and typically takes 24–48 hours to be approved. You only need to do this once — all future apps you publish through Rey use the same account.

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Prerequisites

  • A valid Apple ID with two-factor authentication enabled. Create one at appleid.apple.com if you don’t have one.
  • A credit card or debit card to pay the annual $99 USD fee.
  • If enrolling as a company: your D-U-N-S Number and legal entity information. Individuals do not need a D-U-N-S.

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Choose an entity type

Apple offers two enrollment types. Choose based on how you want your app to appear in the App Store.
Your legal name appears as the seller on the App Store. Best for solo developers, indie makers, and side projects. Fastest to approve — usually within 24 hours.
Your company or legal entity name appears as the seller. Required if you want a company name (e.g. “Rey Labs, Inc.”) on your App Store listing, or if you plan to invite team members. Requires a D-U-N-S Number and can take several days to verify.
If you’re not sure, start as an Individual. You can convert to an Organization later, but the reverse is not possible.

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Enroll in the Apple Developer Program

1

Sign in with your Apple ID

Go to developer.apple.com/programs/enroll and sign in with the Apple ID you want to use for the developer account.
2

Verify your identity

Apple requires two-factor authentication on your Apple ID. If you haven’t set it up yet, follow the prompts to enable it. You may also need to verify your legal name and address.
3

Choose your entity type

Select Individual / Sole Proprietor or Organization. If you choose Organization, you’ll be prompted for your legal entity name and D-U-N-S Number.
4

Review your enrollment details

Apple shows a summary of your account information. Double-check the legal name and country — this is exactly how it will appear on your App Store listings.
5

Pay the \$99 annual fee

Enter your payment details and complete the purchase. This membership renews annually and is required to keep your apps live on the App Store.
6

Wait for approval

Individuals are typically approved within 24 hours. Organizations may take several business days while Apple verifies the D-U-N-S Number and legal entity. You’ll receive an email when your account is active.
Your Apple Developer membership must remain active to keep your apps published. If your renewal payment fails, Apple removes your apps from the App Store 30 days later.

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After enrollment

Once your account is active, you can:
You can invite Rey team members to your Apple Developer account under App Store Connect → Users and Access. Use the Developer role for engineers and App Manager for anyone submitting builds.