Skip to main content
Before you can publish to Google Play, you need an active Google Play Developer account. This is the account that owns your app listings, release tracks, and Play Console access. Enrollment costs a one-time 25 USD fee and typically takes a few days to be verified. You only need to do this once — all future apps you publish through Rey use the same account.

​
Prerequisites

  • A Google account with two-step verification enabled. Create one at accounts.google.com if you don’t have one.
  • A credit or debit card to pay the one-time 25 USD registration fee.
  • Government-issued photo ID for identity verification.
  • If enrolling as an organization: your legal business name, address, and a D-U-N-S Number.

​
Choose an account type

Google offers two account types. Choose based on how you want your app to appear on Google Play.
Your legal name appears as the developer on Google Play. Best for solo developers, indie makers, and side projects. Identity verification typically completes within a few days.
Your company or legal entity name appears as the developer. Required if you want a company name (e.g. “Rey Labs, Inc.”) on your Play Store listing. Requires a D-U-N-S Number and can take longer to verify while Google confirms your business details.
If you’re not sure, start as a Personal account. You cannot convert a Personal account to an Organization later, but you can create a separate Organization account and transfer apps.

​
Enroll in the Google Play Developer program

1

Sign in with your Google account

Go to play.google.com/console/signup and sign in with the Google account you want to use for the developer account.
2

Choose your account type

Select Personal or Organization. If you choose Organization, you’ll be prompted for your legal entity name and D-U-N-S Number.
3

Enter developer details

Provide your public developer name (shown on your Play Store listing), contact email, phone number, and website if you have one.
4

Verify your identity

Upload a government-issued photo ID and, for Organizations, business verification documents. Google reviews these before activating your account.
5

Pay the 25 USD registration fee

Enter your payment details and complete the one-time purchase. Unlike Apple, this is not a recurring fee.
6

Wait for approval

Personal accounts are typically verified within a few days. Organization accounts may take longer while Google confirms your business details. You’ll receive an email when your account is active.
Google requires all new personal developer accounts to complete closed testing with at least 12 testers for 14 days before you can publish to production. Plan for this timeline before your launch date.

​
After enrollment

Once your account is active, you can:
You can invite Rey team members to your Play Console under Users and permissions. Use the Admin role for owners and Release manager for anyone submitting builds.