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AppsFlyer measures which marketing campaigns lead people to install and use your app. It attributes installs and in-app activity to the ad networks, campaigns, and creatives that brought those users to you.

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What AppsFlyer is for

Use AppsFlyer to:
  • Understand which channels and campaigns drive installs.
  • Measure cost per install, return on ad spend, and campaign performance.
  • Track key in-app events after an attributed install.
  • Analyze attribution data across your iOS and Android apps.
Rey connects to AppsFlyer using your AppsFlyer Dev Key and, for iOS, your AppsFlyer App ID.

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Before you begin

You need an AppsFlyer account and an app registered for every platform you plan to measure. Follow the setup guide next, then connect the credentials to Rey.